Presence vs Visibility: The entrepreneur's dilemma

Living in the moment!

Spring break just ended, and like many parents, I took a break to spend time with my family. A week to slow down, laugh, read, and enjoy the present moment. Yet, throughout this break, one question kept coming back to me: should I share these moments on social media?

In a world where visibility is often the key to entrepreneurial success, the idea of not posting anything for an entire week may seem counterintuitive. After all, building a business also means building a community, an online presence, and a connection with your audience. That’s what most marketing experts advocate. But at what cost?

I am an entrepreneur, yes. But I am also a mother, a partner, a woman who deeply believes in the importance of balance. My business, ADN professional evolution, exists to help professionals align their passion with their potential, to feel fulfilled not just in what they do, but in who they are. And that inevitably involves finding a healthy balance between performance and well-being.

So, how do we balance professional growth with authentic presence? How do we build visibility without losing ourselves in a constant hyperconnection?

During this spring break, I observed my surroundings. In waiting lines, on the beach, even at restaurants, phones were never far away. Capturing the moment seemed more important than actually living it. I’m not judging, believe me, I understand the impulse. After all, sharing an experience is also a way to extend it, to relive it differently. But at what point do we shift from being connected to the world to being disconnected from ourselves and those around us?

I realized that the real challenge isn’t just visibility, but how we manage our online presence. For me, being active on social media isn’t just about posting content, it’s about responding to comments, engaging, keeping up with trends. This can quickly become an ongoing mental load. And when we truly want to unplug, this pressure can create a paradox: we take time off to rest, yet feel guilty for not being professionally active. From experience, I know that decisions made out of guilt rarely align with my true purpose.

For me, there are no compromises when it comes to disconnecting. Being 100% present, not just physically, but mentally is a non-negotiable value. And that’s the message I want to pass on to my son: it’s healthy and completely okay not to be connected 24/7. It’s okay to let our minds wander, to get bored, it fuels creativity. Taking a step back isn’t a barrier to growth; it’s a lever for a more aligned and sustainable success.

So yes, this spring break, I didn’t post photos on Instagram. I didn’t share anecdotes on LinkedIn. But I lived moments that truly matter, memories that fuel my energy and creativity.

What if being a visible entrepreneur also meant knowing when to choose invisibility? What if real visibility, the kind that attracts and inspires, wasn’t about how often we post, but about the authenticity of the messages we choose to share?

What do you think? Do you find it difficult to juggle online presence and real-life presence? I’d love to hear your thoughts!