What if the biggest block to my expansion…was what I’m still holding on to?

“You are not a drop in the ocean. You are the entire ocean in a drop.”— Rumi

I am expanding. Now. Not tomorrow. And it feels dizzying because it's happening in motion.

I’m building a business. Not just a service offering, but a space with meaning. And right now, I’m deeply questioning, not only what I do, but more importantly, why I do it.

Yesterday, I was watching a training. A mentor asked a participant a simple question:

“What services do you offer?” She replied: “I decorate tables for events. ”He looked at her and asked again: “No. What are you really selling?”

She paused. Reflected. And then answered gently:

“I sell an experience...the experience of sharing a precious moment with loved ones.”

And just like that, something was activated within me. I paused the video. Took a deep breath. And asked myself the same question:

Me, Audrey… what am I really selling?

And the answer came, flowing: I sell confidence. Connection. Growth. Uniqueness. Balance. And above all… inner transformation.

My work isn't just coaching. It’s a space of permission. A space where people can reconnect, reposition, and realign.

But to offer that with integrity...I also need to ask myself the real questions.

Am I creating from a genuine desire to serve? Or from a need to prove, to perform, to feel secure? Am I moving with clarity…or guided by subtle attachments that quietly hold me back?

Today, I choose to slow down. To clear some space. Not in my calendar, but in the way I define myself.

Because the more I grow, the more I realize: It’s not what I offer that matters most. It’s what people rediscover about themselves through what I offer.

And for that to happen, I must continue creating from a place of alignment.

I am expanding. And expansion… it’s not a strategy. It’s a permission. To let go. To create with intention. To serve with heart.

And you… what are you really selling?

And what are you ready to let go of…so you can create from a more truthful place?